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Independent cycling apparel brand Romance have teamed up with Dutch artist Piet Parra to produce a one-off, fully customised "Specialized S-Works Roubaix" bike to be sold at auction. With all proceeds going to World Bicycle Relief. Quite exciting when the bike culture meets fashion and art...

After recently showcasing his collaboration with Nike, Piet Parra has teamed up with Romance following up their Cycling Kits for a special one-off bicycle that’s been fully customized. Dubbed “Specialized S-Works Roubaix,” and the custom artwork sets it in a series of splashy pop colors that gloss over an array of finely tuned parts.

Doused in creamy palettes of pink, blue, magenta and navy, Parra’s signature colours shine over the frame. To match its stem, handlebar and integrated shift lever, its saddle, seat post and tires have been given a sleek black treatment. Branding appears at the front fork as well as the rear tubes, while its cassette, chainring and crankarm are polished in black and silver accents. As a finishing note, gum wall tyres round up the design.

The bike will be auctioned for charity from August 6 – 16 with all proceeds going to the World Bicycle Relief – an initiative that provides bicycles to those in developing countries for easier access to education, healthcare and work.

Get a closer look at the custom Parra x Romance Specialized S-Works Roubaix and head over to to see more and place a bid.


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